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UPM Paper

Multichannel campaign visuals

Booked by C3 / Berlin, büro MW helped one of the biggest paper manufacturers worldwide, the finnish company UPM with two campaigns across various channels (online, social media, print, motion): the development of a key visual and design proposals  to communicate UPM's quest towards CO2 neutrality, and the promotion of a new, sustainable material called RFF (Renewable Functional Fillers).

CO2 neutrality campaign

co2-neutrality-website
upm-co2-neutrality-social
upm-co2-neutrality-lp
upm-co2-neutrality-story

RFF campaign

upm-social-3
upm-social-4
upm-social-2
upm-rff-print-2
upm-rff-print-3